WHY UNTILL?

It began with TILL THE EDGE.

I used to believe that the ultimate goal was to reach the top.

As someone who loves hiking, I was always drawn to the idea of going further — reaching mountain summits, walking to the edge of the land, and pushing myself toward something as close to perfection as possible.

Then came a hike on a high-altitude plateau.

Due to the weather conditions, I couldn't reach the summit that day. At the time, I felt deeply disappointed. I had set out with a clear destination in mind, but I hadn't made it there.

Yet as time passed, my perspective began to change.

Whenever I looked back on that journey, it wasn't the summit I thought about most. It was everything along the way — the landscapes, the experiences, and the feeling of being out there, doing something I truly loved.

I came to realize that reaching the summit would have been just a moment. But the journey toward it had given me memories that would last far longer.

And I didn't regret a single step.

That experience changed the way I thought about perfection.

I still believe in setting ambitious goals, pushing boundaries, and striving for excellence. But I no longer believe that reaching the destination is the only thing that gives a pursuit its meaning.

The summit gave me a reason to begin. The journey gave me a reason to keep going.

And that is how TILL THE EDGE became UNTILL THE EDGE.

UNTILL is a historical spelling of “until,” but to me, it carries a more personal meaning.

It represents a shift in perspective — from chasing a perfect destination to finding meaning in the pursuit itself.

That same philosophy shapes the way I approach design.

I continue to explore new forms, challenge familiar ideas, and refine the details that matter to me. Not because I believe I will one day create something absolutely perfect, but because the process of exploring and creating is what I truly love.

U.T.E. — UNTILL THE EDGE.

The Pursuit Continues.